There is a firestorm of negative press concerning LookSmart’s recent advertising and marketing stumbles via various discussion groups, including 2 of the oldest and most prominent, I-Search and I-Advertising Digests. Most of the reviews center on LookSmart’s failure to create practical programs for SMB/SME (” small to tool organization or venture”), the difficulty in managing their brand-new PPC “Local business Listings” marketing program, and their total absence of customer service responsiveness.
A number of us in the agency/marketing services world trusted LookSmart’s directory in the very early days, especially as an offset to Yahoo’s “my means or the freeway” mindset when they ended up being the 200-pound gorilla in the marketplace So, it’s sad to state. Still, LookSmart seems to be changing to just a different website with little advertising and marketing awareness of working properly with the tens of numerous SMB companies that have quickly accepted a web-centric service design. Their general regards to solutions are tailored for large firms, and also, their SMB programs appear to be an afterthought at ideal!